I took a picture of the new traymat of McDonald's. Most of us (excluding myself) normally don't pay attention to the tiny details when we eat out. All we care about is to satisfy that hunger or craving we have. And most likely, majority of the population also don't even pay attention to the traymats. Nevertheless, I think this is a good idea in sharing "insider" information to customers. It actually kinda makes you feel that you're being taken good care of. Seriously. With biases aside.
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